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Making Better Use of Customer Data by 
            Bloomsbury

Purpose

To get full benefit from customer data, analyse it, and make it available to the right people. Review data, and focus on questions important to your business. Where possible, create a data analysis team to be responsible for identifying the data required, collecting it, analysing it, and distributing it.

Benefits

This action list provides instant and helpful guidelines.

Audience

For managers whose roles involve analysing customer data.

Learning method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

20

Length

5 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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