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Managing Retailer Marketing Programmes by 
            Bloomsbury

Purpose and benefits

If you are implementing retailer or distributor marketing programmes, consistency across the board is important in order to ensure the message is not diluted. Central support is therefore vital. There are many steps you can take to help make the programme a success, and to make the best use of budgets.

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

20

Length

5 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)

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