Purpose and benefits

Consumer promotions account for around 20% of the value of the average shopping basket. Promotions are popular because they meet the demands of powerful retailers, and they help brand managers to meet volume targets. The strength of the retail trade puts increasing emphasis on trade and consumer promotions.

Consumers prefer instant win promotions to money-back or collector schemes. Instant win has a specific tactical role, but it may not be suitable for more strategic marketing tasks such as brand switching. Cross promotion allows complementary products to be promoted in a cost-effective way.

Related Solutions

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)