
Purpose and benefitsInternet technology makes it simple and cost-effective to publish, distribute, and update product information electronically. Information can be updated quickly, and marketing costs can be significantly reduced. However, Internet marketing is best regarded as a supplement to conventional printed product information rather than a replacement for it. |
Related SolutionsBetter Communication with Resellers Better Information for the Salesforce Integrating Technology into Business Processes Managing Retailer Marketing Programmes |
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MethodManagement checklist, answers to FAQs, common traps, and suggested action plans. |
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