Purpose and benefits

There are five important factors in selecting the right media for your advertisement:

• matching your target audience

• the comparative marketing costs of reaching the audience

• matching the timing of your campaign

• creative opportunities

• editorial stature

Related Solutions

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

20 mins

Length

6 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)