Purpose and benefits

Internet marketing is about giving, rather than getting, attention. An adjunct to traditional marketing, it supports and enhances the overall marketing message by providing comprehensive information that answers consumers’ questions about a particular product or service. Internet marketing also exploits the networking capabilities of the Web by leveraging online community activities, linking, affiliate marketing, viral marketing, e-mail marketing, and loyalty programmes.

Related Solutions

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)