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Avoiding the Mistakes of the Past: Lessons from the Start-up World by 
            James E. Schrager, Bloomsbury

Purpose and benefits

Congratulations if you didn’t personally feel the hardship of the dot-com implosion. Many millions went to their demise but at least left behind a legacy of what not to do. Fear not if you won’t be using the Internet in your next venture. Many of these lessons generalise well beyond their former faulty incarnations. For those of you with a new product, technology, or division to launch, most translate into corporate organisations.

Method

Essay on management best practice using case studies and suggested action plans with additional reference sources.

Time to Complete

20

Length

4 Pages

Participants

one

Price

£5 Pounds Sterling
(inc. VAT)

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