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Benchmarking by 
            Paul Spenley, Bloomsbury

Purpose and benefits

Understanding the scope and power of benchmarking is a strategic imperative in any business, as it allows existing businesses to defend their position, as well as to attack new business opportunities. Benchmarking is used at a number of levels.

  • Strategic benchmarking.

  • Competitive benchmarking.

  • Customer benchmarking.

  • Financial benchmarking.

  • Best practice benchmarking.

Method

Essay on management best practice using case studies and suggested action plans with additional reference sources.

Time to Complete

20

Length

6 Pages

Participants

one

Price

£5 Pounds Sterling
(inc. VAT)

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