Creating Powerful Brands

Paul Stobart, Bloomsbury

Purpose and benefits

A brand is defined as the sum of the functional and emotional characteristics that a consumer attributes to a product or service.
Brands are important both to companies, as a source of competitive advantage, and to consumers, as an aid in making purchase decisions.
A critical factor in creating and marketing powerful brands is a company’s ability to differentiate the product and/or service elements of its offerings from those of its competitors.

Abstract. Essay on management best practice using case studies and suggested action plans with additional reference sources.

20 mins

5 Pages

£5 Pounds Sterling
(inc. VAT)