
Purpose and benefitsSome management trends start at the top and cascade down; others evolve from the bottom up. Sustainable development (SD) has come from both directions. In the process it has caught a growing number of well-known companies off balance—among them Shell, Monsanto, and Nike. More positive has been the foundation of the World Business Council for Sustainable Development (WBCSD); and the World Economic Forum in Davos routinely covers sustainable-development issues. But in many respects the business story has only just begun. Meanwhile, the 2002 Earth summit in Johannesburg has spurred international stocktaking on progress since the 1992 summit in Rio de Janeiro. |
Related SolutionsCorporate Social Responsibility: Are You Giving Back or Just Giving Away? |
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MethodAbstract. Essay on management best practice using case studies and suggested action plans with additional reference sources. |
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