Purpose and benefits

The first age of internal communication: the application of external marketing techniques to internal employee audiences.
The shift in the role of internal communication from one of replicating management’s view of the world to one of creating work place cultures that help organisations achieve their ambitions, not least by creating a compelling place to work.
The shift from an information-driven concept of communication—conveying messages—to one which releases the energy and creativity of employees; moving in dialogue from compliance to commitment.
Six practical insights to help leaders to create commitment in themselves, in management and all their colleagues.