Purpose and benefits

Strategic planning by itself does not guarantee either competitive advantage or business success. Too often companies’ strategies simply mimic each other; they are not exciting or inspiring, their execution is poor, or they’re built on obsolete premises.
Strategy is nonetheless relevant. In today’s hypercompetitive global economy, infusing a company with a clear, compelling, cutting-edge strategic direction is critical.
Whether a company is publicly traded or privately held, effective strategy creates value for shareholders and customers. In the New Millennium Economy, value-creation follows new and different paths. Today, one’s strategy should generate unique value, breakthrough value, startling value, personalised value, turbo-speed value, and employee-driven value.