Purpose and benefits

• Direct marketing is a special marketing discipline, not just a medium.

• The object is to increase customer value.

• It focuses on individuals, not masses.

• Direct marketing builds brands; it must be integrated with other disciplines.

• Its principles apply to e-commerce.

• Building and enhancing the database is key.

• Testing and accurate measurement reduce risk and increase return on investment.

Related Solutions

Method

Abstract. Essay on management best practice using case studies and suggested action plans with additional reference sources.

Time to Complete

Length

Pages

Participants

Price

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