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Managing New Product Portfolios by 
            Robert G. Cooper and Scott J. Edgett, Bloomsbury

Purpose and benefits

  • New-product portfolio management is about how you invest your business’s product development resources through project prioritisation and allocating resources across development projects.

  • There are four goals in portfolio management: maximising the value of the portfolio; seeking the right balance of projects; ensuring that your portfolio is strategically aligned, and making sure you have the appropriate number of projects for your limited resources.

  • There are many tools—some quantitative, others graphical, some strategic—designed to help you choose the right portfolio of projects.

Method

Abstract. Essay on management best practice using case studies and suggested action plans with additional reference sources.

Time to Complete

20

Length

6 Pages

Participants

one

Price

£5 Pounds Sterling
(inc. VAT)

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