Purpose and benefits

• With the advent of new communications technologies, most notably the Internet, the traditional marketplace has expanded into a new, virtual sphere of management and commerce: the marketspace.

• The marketspace is exerting an increasingly profound impact on business strategy, particularly on the ways companies interact with their customers.

• Though technology enables the marketspace, successful companies will treat technology not as an end in itself, but as one among many components in their overall strategy to build and manage customer relationships.

Related Solutions

Method

Abstract. Essay on management best practice using case studies and suggested action plans with additional reference sources.

Time to Complete

30 mins

Length

7 Pages

Participants

1

Price

£5 Pounds Sterling
(inc. VAT)