The Power of Identity

Wally Olins, Bloomsbury

Purpose and benefits

Corporate identity is the unique identity of a firm that differentiates it from its competitors; it is a hugely complex and valuable asset and influences the organisation’s strategy, structure, and vision.
A corporate identity programme enables a corporation’s individual identity to be managed and projected.
In order to develop an effective identity programme, organisational builders (usually senior executives) must have a clear idea about what drives the organisation—they must have a vision and a sense of strategic direction.
Organisational builders can consciously construct a structure that enables the organisation to project its identity both internally and externally.

Abstract. Essay on management best practice using case studies and suggested action plans with additional reference sources.

20 mins

6 Pages

£5 Pounds Sterling
(inc. VAT)