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Profiting From Prices by 
            Michael de Kare-Silver, Bloomsbury

Purpose and benefits

  • In an attempt to boost revenues, many companies have tried to reduce costs through re-engineering, outsourcing, downsizing, etc.

  • Companies are becoming aware of the opportunity and potential of the top line (as opposed to the bottom line).

  • Pricing is an undiscovered weapon in the search for higher revenues.

Audience

For managers at all levels

Learning method

Abstract. Essay on management best practice using case studies and suggested action plans with additional reference sources.

Time to Complete

30

Length

6 Pages

Participants

one

Price

£5 Pounds Sterling
(inc. VAT)

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