Purpose and benefits

Executives are discovering that IT is not the magic wand they had been led to believe, and that misapplying it can lead to wasted resources, loss of focus, and even disastrous business results.
Established, successful firms are making effective use of IT by concentrating on their key strategic priorities and making technology their servant, not their master.
Strategic customer focus—concentrating on customer value as the primary driving concept—can serve as a powerful organising principle for reinventing businesses in the age of the Third Wave.