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The Case for Business Criticism by 
            An Interview with Christopher Locke, Bloomsbury

Purpose and benefits

What’s unique about Chris Locke rapidly comes through when visiting one of the numerous website pages dedicated to his work. In a short bio, the first sentence says that he is ‘Chairman of The Titanic Deck Chair Rearrangement Corporation (NASDAQ: TDCRC)’. And, somehow, this is exactly what one might expect from the popular co-author of "The Cluetrain Manifesto" and "Gonzo Marketing: Winning through Worst Practices" .

Method

Reflective. Interview on topical management issue plus biographical details of influential management thinker.

Time to Complete

15

Length

6 Pages

Participants

1

Price

£5 Pounds Sterling
(inc. VAT)

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