Purpose and benefits

Joe Pine has the unique distinction of having written two books that will be seen as seminal in the 21st century. In "Mass Customization" , he outlined how companies can efficiently provide individually customised goods and services. And, with co-author James Gilmore, Joe advanced the idea in "The Experience Economy" that goods and services are no longer enough—they’re becoming basic commodities. Here, Joe tells not only what these books mean to management, but how they essentially interconnect and project what it will mean to lead in the businesses of tomorrow.

Related Solutions

Method

Reflective. Interview on topical management issue plus biographical details of influential management thinker.

Time to Complete

15 mins

Length

4 Pages

Participants

1

Price

£5 Pounds Sterling
(inc. VAT)