Purpose and benefits

According to the authors, companies that enjoy enduring success have core values and a core purpose that remain fixed, while their business strategies and practices endlessly adapt to a changing world. The book shows the importance of developing and sticking to a set of guiding principles, and identifies the qualities essential to building a great and enduring organisation.

Related Solutions

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)