Purpose and benefits

"A Business and Its Beliefs: The Ideas that Helped Build IBM" was written by the son of the founder of IBM’s commercial greatness, who himself led the company into the computer age. It describes the origins of one of the world’s most successful corporations and shows how its achievements were built on a strong corporate culture and a passionate commitment to customer service.

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Audience

For managers at all levels

Learning method

Abstract. Digest of management book; contribution and context.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)