
Purpose and benefitsIf you have an MBA, the chances are you have read it already. If you do not, read it to get on terms with business school graduates and the rest of the business world. "Competitive Strategy" , recently in its 53rd printing and translated into 17 languages, is a modern classic. It claims to provide a solution to a long-running strategic dilemma, and certainly put strategy at the forefront of management thinking. |
Related SolutionsCompetitor Analysis: From Data to Insight Getting Competitor Intelligence |
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MethodAbstract. Digest of management book; contribution and context. |
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