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Digital Darwinism by 
            Evan Schwartz, Bloomsbury

Purpose and benefits

The book is part philosophy and part practical advice. It compares survival and success in the new economy with Darwin’s theory of evolution, and provides strategies for survival. While the philosophy may be of marginal interest to business executives, the strategies are based on sound thinking and offer useful advice.

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

10

Length

4 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)

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