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In Search of Excellence by 
            Tom Peters & Robert Waterman, Bloomsbury

Purpose and benefits

"In Search of Excellence" is the most popular management book of recent times. Appearing when Japanese competition had brought Western business low, it gave managers new heart and a new direction, reminding them, in Gary Hamel’s words, ‘that success often comes from doing common things uncommonly well’.

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

10

Length

3 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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