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The Living Company: Habits for Survival in a Turbulent Business Environment by 
            Arie de Geus, Bloomsbury

Purpose and benefits

The book looks at the problem of corporate failure, presenting alarming statistics on the relatively short life of European and Japanese enterprise. The author argues that short-term focus on profits, rather than nurturing people, is a key factor in failure. "The Living Company" is the testimony of someone who practised the human side of enterprise and who believes that companies must be fundamentally humane to prosper.

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

10

Length

3 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)

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