Purpose and benefits

"Made in Japan" is the story of Sony and reflects the changes that took place in post-war business history. Morita and Sony’s story parallels the rebirth of Japan as an industrial power. When Sony was first attempting to make inroads into Western markets, Japanese products were sneered at as being of the lowest quality. Surmounting that obstacle was a substantial business achievement.

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Method

Abstract. Digest of management book; contribution and context.

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