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Managing by 
            Harold Geneen, Bloomsbury

Purpose and benefits

Geneen joined the board of ITT in 1959 and set about turning the company into the world’s greatest conglomerate. Along the way he became, according to "BusinessWeek" , the legendary conglomerateur. The book relates the management style and culture that helped ITT to achieve that success. In particular, it highlights the importance of knowing the numbers in minute detail.

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

10

Length

3 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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