Purpose and benefits

Kotler is one of the leading authorities on marketing. "Marketing Management" is the definitive marketing textbook, covering the full scope of contemporary marketing. It is the most widely used marketing book in business schools.

Related Solutions

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

10 mins

Length

4 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)