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Megatrends by 
            John Naisbitt, Bloomsbury

Purpose and benefits

"Megatrends" was written in 1982 before the technology revolution took hold. It attempts to predict the key changes in business and society. Naisbitt correctly anticipated a number of factors such as globalisation, empowerment, and the rise of an information economy.

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

10

Length

4 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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