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Motivation and Personality by 
            Abraham Maslow, Bloomsbury

Purpose and benefits

Maslow introduced the concept of a hierarchy of needs which has formed an integral part of marketing, human resource, motivational, and management literature ever since. The book makes an important contribution to the emergence of human relations as a professional discipline.

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

10

Length

2 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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