Purpose and benefits

"Riding the Waves of Culture" is an examination of the cultural imponderables faced by managers in the global village. Based on exhaustive research, it systematically ‘dimensionalises’ cultural differences, identifying seven areas, such as attitude to rules and awareness of time, in which different nations have fundamentally different conceptions. Anyone whose work involves dealing with people from other cultures would benefit from reading it.

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Method

Abstract. Digest of management book; contribution and context.

Time to Complete

Length

Pages

Participants

Price

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