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Purpose and benefits

It is a very old maxim of salesmanship that the thing you have to be able to do before everything else is to sell yourself. Carnegie’s combination of talents—he was a gifted salesman, actor, and public speaker—enabled him to offer ordinary 20th-century men and women the confidence they craved to enable them to face the acid test of face-to-face communication unafraid, to handle other people, and to make themselves liked. Business needs these skills no less now than it did before, so Carnegie’s influence remains strong and his books still feature on best-seller lists.