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Purpose and benefits

Thomas Watson Jr was head of IBM and known for his thinking on corporate culture and values.

He presided over IBM’s rise to international pre-eminence at the beginning of the computer age, but his real claim to managerial fame does not lie in his company’s technological achievements. In terms of management thinking, what IBM stood for was more important than what it made.

Under Watson, the corporate culture and the company’s values became all-important. They were the glue that kept a sprawling international operation under control.