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Purpose and benefits

Walter Chrysler (1875–1940) was the founder of one of the largest US automobile corporations of the 20th century, the eponymous Chrysler Motors. Even as a teenager Chrysler demonstrated a natural ability for engineering. His formidable engineering talents were later matched by his organisational and management skills. From Buick and General Motors in 1908 to the Chrysler Corporation in 1925, via Willys-Overland and Maxwell-Chalmers, Chrysler proved to be something of an automobile company doctor transforming ailing firms into healthy ones. By his death in 1940 he had put Chrysler firmly alongside Ford and General Motors as one of the big three US automobile companies.