Purpose and benefits

Michael Eisner, chairman and CEO of Disney, is what the famous company lacked for many years: a true successor to Walt Disney himself. The big cheese that made the mouse roar, he breathed life into a moribund Disney when he joined it in 1984, with his own personal team of ‘mouseketeers’, to work alongside president and COO Frank Wells. Eisner and Wells resurrected the magic kingdom. Eisner’s insight was that Disney should be in the family entertainment business in all its manifestations, so the Disney brand was stretched to encompass a mountain of merchandising, stores, books, videos, games, movies, and theme parks. His other claim to fame is the size of his pay cheque.

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Biographical details, defining career moments and context and contributions.

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