Purpose and benefits

King Camp Gillette, the US safety-razor entrepreneur, made his fortune by taking a mundane everyday product and improving it. So confident was he of his invention that he formed the American Safety Razor Company in 1901 and persuaded investors to back him before he even had a commercial product. In the first year of production Gillette sold 51 razor sets and 168 blades. By 1905 the figure was 250,000 razor sets and 100,000 blade packages. Part of the secret of Gillette’s success was his modern attitude towards branding.

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Biographical details, defining career moments and context and contributions.

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