Purpose and benefits

Steve Jobs, cofounder of Apple Computer, is one of the folk-hero CEOs of the 20th (and possibly 21st) century. As in all good business folk-stories, the company was started in a garage—by Jobs and his technically brilliant cofounder Steve Wozniak. The company changed the face of computing with the Apple I (arguably the world’s first PC) and Apple II. But Apple wasn’t the only player in the market, and, unfortunately, it got its strategy wrong, tying the Mac operating system software to Apple hardware. Microsoft went in the opposite direction, licensing the MS-DOS operating system to any and every PC manufacturer. The rest is history.

Related Solutions

Method

Biographical details, defining career moments and context and contributions.

Time to Complete

10 mins

Length

5 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)