Purpose and benefits

The flat-pack king of furniture, Kamprad is a brilliant if unorthodox businessman. Industrious from an early age, Kamprad took on the furniture cartel in Sweden and neatly out-manoeuvred it. In the end, as he always predicted they would, customers got what they demanded: low prices and good quality. Shopping the IKEA way became a family day out, a fun experience, long before the advent of the out-of-town shopping centre. When Kamprad officially took a back seat from line management at IKEA in 1986, he had changed the nature of retailing and provided inspiration for thousands of entrepreneurs.

Related Solutions

Method

Biographical details, defining career moments and context and contributions.

Time to Complete

10 mins

Length

4 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)