Purpose and benefits

Ray Kroc (1902–1984) was looking forward to a comfortable retirement after a successful if not earth-shattering career selling milkshake mixers. All that changed one day in 1954 when he walked into a small hamburger restaurant in San Bernardino, California. The restaurant was called McDonald’s Famous Hamburgers, and Kroc’s visit was the catalyst for a global food revolution. Kroc’s vision extended a lot further than San Bernardino. He cut himself a deal with the McDonald brothers and , drawing up a set of rules governing the operation of new McDonald’s restaurants, set about creating a franchise network. In 1961 he bought out the brothers for a bargain $2.7 million. In 1963 the company passed the one billion burger mark, opened its five hundredth restaurant number 500, and introduced its vivid mascot, Ronald McDonald.

Related Solutions

Method

Biographical details, defining career moments and context and contributions.

Time to Complete

10 mins

Length

3 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)