Home / Echelon Publishing / Echelon Consulting / FAQs / Contact Us / Learning Log / Shopping Basket

Purpose and benefits

The American designer Ralph Lauren's (1939 early life suggested little of the success that lay ahead, other than a predilection for expensive suits. But, in the late 1960s, after persuading the New York shop Bloomingdale’s to sell his unfashionably wide ties, Lauren never looked back. From a single shop in 1971, the Lauren fashion empire now numbers over 130 shops with revenues of over $1 billion. As Lauren designs on into a new millennium, the Polo brand continues to reflect his ability to capture the essence of a certain American way of life.