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Purpose and benefits

It was fortunate for the world of advertising that David Ogilvy eventually found his way to its door. He dallied with advertising at the agency Mather & Crowther, enjoying the bright lights of London’s social scene before upping sticks to head for America. A job as a pollster for Dr George Gallup was followed by an improbable spell as a tobacco farmer with the Amish community in Lancaster County, Pennsylvania. Finally, in 1948 in his late thirties, Ogilvy started his own advertising agency. With a flair for memorable copywriting, he was soon acknowledged by competitors and clients alike as one of the most brilliant advertising executives of his generation. He retired in 1975 after building Ogilvy & Mather into a business with annual billings of $800 million.