Purpose and benefits

Julius Rosenwald started in the retail business at the tender age of 21, with his own clothes store in New York. His big break was choosing Chicago as the base for his manufacturing business. There he met the entrepreneur R. W. Sears, who made his fortune with a mail-order business. Sears needed the right person to take his business into the 20th century—he chose Rosenwald. By the time Rosenwald died in 1932, the company had revitalised its mail-order business, expanded its product range, introduced innovative work practices and opened hundreds of retail stores throughout America.

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Biographical details, defining career moments and context and contributions.

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