Purpose and benefits

Raymond Rubicam took advertising out of the dark ages and, using a mixture of science and art, created one of the most potent advertising agencies of his era. Astonished to learn that a few well-chosen words—no more than 11 if it was a headline—could earn him a living, Rubicam soon had his own ad agency, Young & Rubicam. Using science as a foundation for creativity, he introduced practices—such as market research and audience testing—that are standard techniques in the industry today. By the time he retired in 1944, he had created one of the biggest ad agencies in the world, and changed the face of advertising.

Related Solutions

Method

Biographical details, defining career moments and context and contributions.

Time to Complete

10 mins

Length

4 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)