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Purpose and benefits

Through his company Softbank Corporation, Masayoshi Son took the Japanese keiretsu business model and applied it to Internet companies. It is too soon to know if the bold approach will work. But Son has already made a reputation in the business world that demands attention. Inventing a personal organiser, he pocketed a tidy profit of $1 million from the sale of the patent, and developed a thriving video-games business before returning to Japan in 1981. His next company was the Softbank Corporation, which collected stakes in nascent dot-com companies like boys collect stamps. Son struck gold with his stake in Yahoo!