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Auditing Superior Service by 
            Jenny Hill

Purpose

This audit will enable managers to focus their team on the key elements of superior service and on retaining the loyalty of their customers.

Benefits

Loyal customers spend more. Retaining a greater number of customers has an exponential effect on profitability; loyal customers introduce new clients. This activity produces a powerful effect on employees' understanding of their ability to effect the bottom line.

Audience

Experienced customer contact employees.

Learning method

Practical. Audit of the profit / loyalty chain.

Time to Complete

up to 1 hour

Length

4 pages

Participants

one

Price

£5 Pounds Sterling
(inc. VAT)

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