Purpose

This self-development activity will help you understand how to categorise customers into different types, how to build customer loyalty, and the £/$ value of that loyalty.

Benefits

Customer loyalty is a primary way of increasing profitability. Creating loyalty has the effect on profit similar to a snowball coming down the side of a hill – it gathers both size and pace.

Related Solutions

Audience

All those with customer facing jobs, team leaders and customer service managers.

Learning method

A model of customer types, and ways - and the resulting value - of converting customers into life time assets.

Time to Complete

Length

pages

Participants

Price

(inc. VAT)