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Identifying Your Service DNA by David Hill

Purpose

The essence of much of culture change and performance improvement work is based around identifying how fully to meet the needs of customers. This checklist illustrates Echelon’s approach to establishing what customers really, really want.

Benefits

Each company has a distinct service DNA in the eyes of a customer. A bank may share the same customers as a supermarket but customers’ expectations of the service the two businesses should be providing will be very different. This checklist identifies how Echelon approaches this key element in the development of an organisation’s strategy.

Audience

Anyone seeking to drive the performance of their business forward.

Learning method

Checklist. Review of an element of Echelon’s change management working methods.

Time to Complete

20

Length

6 pages

Participants

1

Price

Free!

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